Our announcement last week that Spanning Sync v2.0 will sync Apple Address Book with Google contacts was very well-received by the Macintosh community:
Chris Foresman at Ars Technica wrote, "This is a feature that many of us at Ars have been dying for. Of course, you can currently export your Gmail contacts and import them on Address Book, but who wants to do that when you can have it happen automagically?"
From The Unofficial Apple Weblog: "It's nice to see Spanning Sync picking up the torch on contacts as the competition on calendaring heats up."
And on The Apple Core on ZDNet, PowerPage's Jason O'Grady wrote, "The best news comes at the very end of the screencast—Spanning Sync v2.0 will be a free upgrade."
But as happy as we are with the press coverage, it's comments like this from our customers that make us know we're on the right track:
When I saw the video this morning, I was more than prepared to purchase a whole new subscription for this. I couldn't believe when I heard you guys say it would be a free upgrade for paid subscribers. WOW.
Remember that while other products charge for upgrades, all Spanning Sync upgrades are always free to paid subscribers. We'll make an announcement soon about the public beta for Spanning Sync v2.0 with contact sync—watch this space.
Is it really a free upgrade if it's only for paying subscribers? Don't get me wrong, I'm going to renew my subscription when it comes time to, but to say "it's a free upgrade to all paying subscribers" is the same as saying "it's a free upgrade to those who pay for the upgrade".
Ben
Posted by: Benjamin | April 28, 2008 at 11:27 AM
Benjamin-
We could just as easily say, "the upgrade is included with your subscription," but the point is that existing customers don't have to pay for additional functionality.
Thanks,
Charlie
Posted by: Charlie Wood | April 28, 2008 at 09:50 PM